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Ki Mae Heussner

The Internet Identity Crisis

To use or not to use a real name on the Web is not always a user's prerogative. But maybe it should be

In 1971, journalist Don Hoefler coined the name Silicon Valley. And just like every other 40-year-old Gen Xer, Silicon Valley is now having an identity crisis—about identity no less. The…

Yahoo's Fuchs: We're No. 1!

Head of sports, entertainment and games discusses competing with ESPN, Super Bowl XLVI

Yahoo Sports is more than a place for getting the latest scores and stats, says Ken Fuchs. As fans’ appetite for off-the-field action grows, his job at Yahoo is making…

33Across Acquires Publishing Data Gold Mine Tynt

Acquisition expands buyer’s user footprint

Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest…

Apple Stock Surges After Record Quarter

Best-ever sales for iPad, iPhone and Mac

It looks like Apple’s back to blowing away Wall Street.  After missing its earnings forecast for the first time in years last quarter, the company today reported its greatest quarterly revenue…

Social TV Startup Bluefin Labs Raises $12M in New Funding

Company analyzes TV viewers' real-time reactions to shows

Social TV is coming of age. In an announcement today, Cambridge, Mass.-based social TV analytics startup Bluefin Labs said it had raised $12 million in series B financing. The new funding,…

Privacy Firm TRUSTe Raises $15M in New Funding

Plans to expand products, globalize presence

To keep up with the privacy challenges that grow in lockstep with the booming data economy, privacy management firm TRUSTe today announced that it has raised $15 million in new…

Quick-Draw CEO at Yahoo

Scott Thompson to make his earnings call debut. Is he ready for Wall Street and Mad Ave?

For his sake, newly minted Yahoo CEO Scott Thompson better be a quick study. The former PayPal chief is expected to make his debut during the company’s earnings call Tuesday,…

Google Surprises Wall Street, but Not in a Good Way

Shares fall 9 percent after earnings

Expectations were high for Google's earnings call Thursday, but instead of blowing analysts away with dizzying gains, the Internet giant dropped a rare disappointment: lower than anticipated earnings and revenue. The…

Startup Unified Unveils Social Marketing Platform for Enterprise

Microsoft, R to Z Media among initial clients

Powerful though it may be, for marketers, big data can be a big headache. For brands that want to reach audiences across the growing landscape of social platforms, executing effective campaigns…

Whose Life Is It, Anyway?

Consumers are learning their data is currency and new companies are betting they can help them cash in

To hear it from the Federal Trade Commission, an online data collector is an awful lot like a Hollywood paparazzo. Companies that track and collect online consumer data can act like…

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