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Ki Mae Heussner

How Far Should Personalization Go?

Consumers crave human moments of discovery, says JWT CEO

"Frictionless sharing" may be all the rage in social media and advertising, but during his Social Media Week keynote Monday morning, JWT CEO David Eastman offered some words of caution: "You…

Divorcees, Southerners Most Concerned About Web Privacy

90 percent of online adults worry about privacy online, study shows

With the steady drumbeat of privacy controversies over the past year, it’s not surprising that surveys indicate that consumers are concerned about the issue. But research released today (Feb. 13)…

Do Mobile Ads Still Suck?

Creative has come a long way—and despite some new innovations, it still has a long way to go

Steve Jobs was fond of hyperbole. But two years ago, when he declared that “mobile ads suck,” the industry didn’t exactly come back with a flood of counterarguments. How far have…

Targeting the Tone Deaf

ToneMedia, the latest spin on the ad network model, allows brands to target John Lennon-loving cat owners

Let’s be honest. Lyrics websites haven’t exactly enjoyed the best reputation. Between in-your-face banner ads, aggressive ringtone offers and often artless aesthetic—not to mention their murky copyright infringement issues—they don’t…

The Internet Identity Crisis

To use or not to use a real name on the Web is not always a user's prerogative. But maybe it should be

In 1971, journalist Don Hoefler coined the name Silicon Valley. And just like every other 40-year-old Gen Xer, Silicon Valley is now having an identity crisis—about identity no less. The…

Yahoo's Fuchs: We're No. 1!

Head of sports, entertainment and games discusses competing with ESPN, Super Bowl XLVI

Yahoo Sports is more than a place for getting the latest scores and stats, says Ken Fuchs. As fans’ appetite for off-the-field action grows, his job at Yahoo is making…

33Across Acquires Publishing Data Gold Mine Tynt

Acquisition expands buyer’s user footprint

Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest…

Apple Stock Surges After Record Quarter

Best-ever sales for iPad, iPhone and Mac

It looks like Apple’s back to blowing away Wall Street.  After missing its earnings forecast for the first time in years last quarter, the company today reported its greatest quarterly revenue…

Social TV Startup Bluefin Labs Raises $12M in New Funding

Company analyzes TV viewers' real-time reactions to shows

Social TV is coming of age. In an announcement today, Cambridge, Mass.-based social TV analytics startup Bluefin Labs said it had raised $12 million in series B financing. The new funding,…

Privacy Firm TRUSTe Raises $15M in New Funding

Plans to expand products, globalize presence

To keep up with the privacy challenges that grow in lockstep with the booming data economy, privacy management firm TRUSTe today announced that it has raised $15 million in new…

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