Ki Mae Heussner

Fast Chat: Craig Palmer

Wikia's new CEO on scaling the company, keeping up with the social Web

Wikia, the for-profit younger sibling of Wikipedia, is growing up. And it’s getting a new CEO to help it on its way. Co-founded in 2004 by Wikipedia-founder Jimmy Wales, the community-created…

LinkedIn Launches Company Status Updates, Developer Program

Firms can share job info, news, videos

In a bid to boost user engagement and support marketers, LinkedIn today announced two new features at its Connect:11 event in New York. Building on its Follow Company feature, LinkedIn launched…

LinkedIn to Marketers: Gather Ye Followers Now

Cost of building a follower base will only increase

Brands hoping to keep up online better hurry up and start courting LinkedIn followers fast. So says the recently public social network for professionals, which plans to emphasize its follower feature…

Fast Chat: Jimmy Wales

Wikipedia founder on engagement and why the ‘like’ button isn't enough

Wikipedia may not be ad supported, but that doesn’t mean there isn't ad potential in the thousands of wikis edited every day. After founding Wikipedia in 2001, Jimmy Wales went…

Case Study: Inside Airbnb’s Growth

Visually engaging display ads, word of mouth pump listings

How did a vacation rental startup convince people to open up their homes to the masses? By targeting potential travelers with pretty pictures of other people's home. According to a Google case…

Silicon Valley’s Seal of Approval

Technology VIPs have quietly become pitchmen for cars, clothing, and alcohol brands

They might not be Us Weekly fodder yet, but a growing number of tech personalities seem to have the kind of star power that makes advertisers gush. In the past year,…

Google Study Sees African-Americans More Responsive to Digital Marketing

Smartphones key in reaching group

Listen up advertisers, if you want to make an impact with digitally connected African American consumers, try targeting them on their mobile phones. So suggests Google in a study on “digital…

Ad Buyers on AOL-Microsoft-Yahoo Deal: What's in It for Us?

While analysts pan reported pact as too short-term

Apparently applying the “enemy of my enemy is my friend” philosophy, AOL, Yahoo, and Microsoft are reportedly working on a deal to sell each other’s online advertising inventory. But while…

Nielsen Ratings Tool Designed to Compare TV, Web

Can metrics firm finally nail down Web standard?

Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web? Later this month, Nielsen will release a new service that…

Fast Chat: Google Gets a Magazine

Head of global ad marketing Lisa Gevelber on its B2B play

Why is Google making a magazine? Think Quarterly really came to be out of the insight that, at Google, we use research and analysis from inside Google and outside to inform…