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Ki Mae Heussner

iAd Creator Takes Another Swipe at Better Mobile Ads

Startup SessionM borrows from gaming world to spice up creative

Mobile advertising is growing at a healthy clip. But despite the explosion in consumption by consumers, the medium has failed to capture the imagination of advertisers. Apple’s iAd initiative has…

PayPal's Geo-Fenced Where Ads Go Political

New product accepts donations in mobile ad unit

Just in time for Super Tuesday, location-based discovery and advertising service Where is rolling out a new product for political donations. Where was founded in 2004 and acquired by eBay in…

Can the BuzzFeed Formula Work for Real News?

Big hires at meme central hints at 'real' journalism

BuzzFeed, the meme-centric social news site known for its reserves of offbeat content and silly cat photos, is stockpiling journalists—serious ones. Last week, it announced the hire of award-winning Rolling Stone…

Facebook Ads Get New Placements

Mobile News Feed and log-out pages to host ads

Facebook’s new Timeline for Pages wasn’t the only announcement the social networking giant made at its first marketing conference in New York on Wednesday (Feb. 29). After Facebook COO Sheryl Sandberg…

Facebook Rolls Out Timeline to Brand Pages

All will be automatically updated on March 30

The day has come. Facebook’s Timeline profile format is finally available for brand pages after rolling out to consumers in waves since Timeline was announced in September. The new page layout…

Twitter Ads Get More Mobile

Promoted Tweets to appear in app timelines

Twitter's mobile ad footprint is about to get bigger. In a blog post today, the company said that it is expanding its ad presence on mobile apps for the iPhone…

Americans Are the Biggest Mobile Multitaskers

81% say they juggle multiple devices

Where are the world's biggest mobile multitaskers? Apparently, right here in the U.S. Google research of smartphone behavior across six countries found that Americans lead in mobile multitasking, with 81 percent…

Women Who Go Their Own Way

Entrepreneurs who gave up lucrative jobs to launch startups

Total parity in boardrooms and C-suites may still be elusive, but a growing number of women entrepreneurs are striking out on their own and showing that they’ve got the chops…

LinkedIn Launches Follow Company Button

Says its members have high expectations for companies they follow

Following companies on LinkedIn just got easier. In an announcement today, the social network for professionals said it was launching a Follow Company button that companies can add to their…

Brands Pinning It on Pinterest

Retailers among first on social scrapbooking site, but marketers will soon realize they’d better join, too

Pinterest, the scrapbooking site that’s suddenly on everyone’s lips, is like a gift from the social media gods for style-conscious retailers. “I think for any company that has an e-commerce presence,…

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