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Ki Mae Heussner
Incentivized Social Video Gets Real-Time Biddable Partnership shows maturation of online advertising

Call it bribery or call it brilliant. Either way, it looks like paying people to watch online video ads (with virtual currency, not cash) is getting bigger. About a year ago,…

March 22, 2012, 9:00 AM EDT

Developers Slowly Losing Interest in Android Appcelerator, IDC Survey reveals fragmentation turning developers off Android

The fragmented Android universe may be causing app developers to think twice about bothering with the increasingly popular mobile platform, according to a new report. Though Android smartphones and tablets are…

March 20, 2012, 3:01 AM EDT

Social Discovery Apps Strike Out at SXSW Why there wasn't a breakout app at this year's SXSW

An emerging class of “social discovery” apps—which monitor your location and alert you when you’re in close proximity to people who have similar social media contacts or interests—dominated the hype…

March 20, 2012, 12:01 AM EDT

SXSW Roundup: Analyzing the Social Media Chatter Samsung, Chevrolet, Foursquare lead the pack in exclusive NetBase study

The South by Southwest Interactive conference is over, but a few top brands and companies left a considerable trail of social media chatter in their wake. Samsung, Twitter, YouTube, Foursquare and…

March 14, 2012, 4:15 PM EDT

Survey: Women Trust Pinterest More Than Facebook, Twitter BlogHer annual study shows social media trends among women

Pinterest may be a social media newcomer, but, apparently, it’s already beating Twitter and Facebook when it comes to trust among women in the U.S. According to BlogHer’s annual study on…

March 14, 2012, 9:00 AM EDT

Pinterest Founder: Early Adoption Works Differently Now Company plans to unveil redesigned profille pages soon

There’s no shortage of blinking display ads and giant billboards telling people what they want, but Pinterest co-founder Ben Silbermann said there needs to be more progress in helping people…

March 13, 2012, 3:08 PM EDT

Quattro Vets Team Up for Mobile Ad Startup Adelphic New platform offers new way to target mobile audiences

Mobile advertising may be growing quickly, but, for advertisers and consumers alike, it still leaves much to be desired. However, two alums of Quattro Wireless (which later grew into Apple’s iAd program)…

March 13, 2012, 12:18 PM EDT

Nike, Ford Among Facebook Timeline App Partners Nearly 3,000 Timeline apps launched

Nearly 3,000 apps have launched for Facebook’s timeline in the past two months, the company said Monday. But only a few seem to be for big, nonmedia brands so far. At…

March 12, 2012, 11:10 PM EDT

Pinterest Founder: Early Adoption Works Differently Now Company plans to unveil redesigned profile pages soon

There’s no shortage of blinking display ads and giant billboards telling people what they want, but Pinterest co-founder Ben Silbermann said there needs to be more progress in helping people…

March 12, 2012, 6:58 PM EDT

Advice for Brands From Twitter’s ‘Translator in Chief’ Twitter's editorial director says she pushes for more openness internally

The woman who once shaped the voice of Google, and now does the same for Twitter, had this to say to brands: Even when you fail, be as transparent as…

March 12, 2012, 5:06 PM EDT

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