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Ki Mae Heussner

Are We on the Cusp of ‘Social Blindness’?

You might have millions of Facebook fans and Twitter followers, but that doesn’t mean your social media campaigns are actually, you know, social. Brian Solis, a new media expert and principal…

MySpace’s New Owner on the Value of a ‘Like’

What does MySpace’s new owner, Specific Media CEO Tim Vanderhook, think about Facebook’s "like"? Not surprisingly, not too much. Speaking on a “leadership roundtable” with other industry executives Monday morning, Vanderhook said…

Expert Strangers Beat Friends for Web Recommendations?

To hear it from social networks, the key to converting consumers is through friends. But a new study suggests that you shouldn't underestimate the click-value of strangers. According to research from…

RIP Apps?

     Don't get too used to the "app for everything" era. In just a few years it could be over.      So said a group of mobile application masterminds on a…

The Next HBO

     We've heard variations on this theme before: Yahoo's going big with original content.      When Hollywood old hand Terry Semel took over as CEO in 2001, the plan was to…

Facebook Ad Sales Chief Doesn't Think About Google

     The growing rivalry between Facebook and Google is hardly a secret (remember the so-called "smear" campaign connected to the social network last month?), but Facebook's ad sales chief Carolyn…

Yahoo Boss Bartz Gets Backing From Product Exec

Despite grumblings in some tech circles that Yahoo CEO Carol Bartz's days may be numbered, the company's chief product officer Blake Irving says he has her back. At Federated Media's Conversational…

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