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Ki Mae Heussner
LinkedIn Launches New Ad Tools for Targeting Followers New updates enhance targeting and analytics options for marketers

Hoping to give marketers more ways to leverage their follower network on LinkedIn, the Mountain View, Calif., company today rolled out two new targeting and analytics products. LinkedIn Targeted Updates gives…

April 10, 2012, 11:39 AM EDT

Sponsored Filters? How Facebook Could Monetize Instagram Marketers hope $1B acquisition means better Facebook mobile ad products

At least Facebook knows that it had better tread carefully with Instagram fans. In announcing its $1 billion acquisition today, CEO Mark Zuckerberg made a point of saying that Facebook…

April 9, 2012, 5:05 PM EDT

Zite Gives Publishers More Visibility With New Program Partners include The Daily Beast, The Next Web, CNN

Zite, the personalized news reading app owned by CNN, is getting cozier with publishers. Starting today, the Flipboard-esque app which algorithmically tailors content to suit each reader's taste, will provide users…

April 4, 2012, 10:50 AM EDT

Geotargeted Push Notifications Coming to a Phone Near You New service combines personalization, time and context for targeting

Advertisers looking to leverage location to reach consumers are getting a new option. At the O'Reilly Where Conference in San Francisco today, the Portland, Ore.-based startup Urban Airship is announcing a…

April 3, 2012, 2:18 PM EDT

TRUSTe Launches First-of-Its-Kind Mobile Ad Privacy Tool Looks to make it easier for consumers to opt-out of mobile ads

Privacy-conscious consumers who want to opt-out of mobile ads may be finally getting a solution—or at least the beginnings of one. At the ad:tech marketing conference in San Francisco on Tuesday…

April 3, 2012, 2:00 PM EDT

Yahoo Goes All In on Web Series Wager Company renews fall shows, rolls out three new series. But can Yahoo hold its own in a crowded space?

In October when Yahoo launched a slate of original Web videos, the company announced that it wanted to be the “broadcast network of the digital age.” It was an ambitious…

April 2, 2012, 11:06 AM EDT

Millennial Media Stock Doubles on IPO Shares in mobile ad network hit $27 on first day of trading

In the expectation game of public markets, mobile ad network Millennial Media is off to an impressive start. After making its public debut this morning at $13 a share, the company's…

March 29, 2012, 2:06 PM EDT

Advertising Meets Immersive Theater in OnStar Demo GM's OnStar demos its move into the home—with fake family

If you're an automaker-turned-tech company, do you unveil your latest product with a press conference in midtown Manhattan? Nah, apparently that's passé. You rent a swanky SoHo loft and hire a…

March 29, 2012, 10:28 AM EDT

Apple Stirs Up Mobile Privacy Debate Cracking down on personalized mobile targeting may lead to more questionable tactics

Apple is apparently cracking down on mobile privacy. But that crackdown may be inadvertently causing a shift in mobile targeting tactics, which may be better or worse for privacy-concerned users…

March 28, 2012, 7:05 AM EDT

Does the Web Need Another Tech Site? eHow Says Yes Demand Media targets social media neophytes with new vertical

With all the technology sites filling the Web with news and reviews, it's hard to imagine that there's room for another. But Demand Media's eHow insists that there is. Set to…

March 26, 2012, 9:00 AM EDT

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