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Ki Mae Heussner

Whose Life Is It, Anyway?

Consumers are learning their data is currency and new companies are betting they can help them cash in

To hear it from the Federal Trade Commission, an online data collector is an awful lot like a Hollywood paparazzo. Companies that track and collect online consumer data can act like…

Yahoo Readies Its Advertising Arm for Election Season

Cox Digital Solutions, CampaignGrid partner with Yahoo for election ads

For the past few months, Yahoo has been ramping up its 2012 election coverage, with a new Web show Remake America, new blog “The Signal” and new ABC News partnership.…

With $25M Investment, eMarketer Girds for New Growth

Research firm to expand international coverage

Research firm eMarketer today announced that private investment firm Stripes Group has taken a $25 million minority stake in the company. The new funding will be used to pay back…

Medialets Launches Invite-Only Buying Platform for Mobile

Medialets Private Marketplace consolidates buying process

Mobile rich media ad platform Medialets is getting into the matchmaking business. In an announcement today, the New York-based company said it is launching Medialets Private Marketplace, an invitation-only buying platform…

The Rise of Media Quants

College prof Joseph Turow on how data-driven advertising is shaping the world

The promise of the Internet was a digital world in which the consumer was king. But in The Daily You, Joseph Turow, a professor of communications at the University of…

Crowdsourced Advertising Startup Trada Raises $9M in Funding

New funding to focus on Facebook advertising, graphic-based ads

The power of the crowd seems to be paying off for Boulder, Colo.-based advertising startup Trada. The crowdsourced online marketing company was set to announce Thursday that it had closed a…

Yahoo Taps PayPal President Scott Thompson as CEO

Chairman Roy Bostock: Yahoo will remain public

Yahoo’s C-suite finally has a new CEO. Four months after ousting former Yahoo CEO Carol Bartz, the embattled Sunnyvale, Calif., company today announced that Scott Thompson would become the new chief…

Social Data Uncovers Brand, TV Show Affinity

Exclusive research from Bluefin Labs

To reach consumers most likely to mention Walmart on social media, marketers might have luck targeting shows with, well, less than lofty themes. Recently released research shows that people who create…

IAB Promotes David Doty to EVP

Doty to oversee brand marketing, research

The Interactive Advertising Bureau has named David Doty, former svp and CMO, to the new role of evp and CMO. In an announcement today, the IAB said that Doty will work…

Kindle Fire Outpacing First iPad

Amazon tablet's ad impressions have grown 19% daily since launch

Despite mixed reviews in the media, momentum appears to be building for Amazon’s Kindle Fire. According to mobile ad network Millennial Media’s Mobile Mix report for November, ad impressions on the…

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