Since the news last month that Apple had started rejecting mobile applications that access UDIDs (unique device identification numbers), the mobile ad world has been racing to come up with an alternative.
Ki Mae Heussner
Going into Apple's earnings call today, some analysts said the company needed to post exceptional results to show Wall Street that it was still climbing. And it looks like Apple has done just that.
As CEO of GroupM’s newly created innovation center GroupM Next, Chris Copeland is tasked with helping his company navigate the fast-moving world of digital media and spot opportunities for its clients. He spoke with Adweek about what brands should expect when working with huge digital media companies—and tiny startups.
Twitter's self-serve ads platform, which started rolling out a last month, is expected to give the company a much-needed revenue boost from thousands of expected new advertisers.
Tumblr's firehose of social data is finally open for real-time consumption. Social media aggregator Gnip has exclusively partnered with Tumblr to make the platform's full stream of public posts available for analysis for the first time.
Push notifications, those less, er, pushy cousins of SMS messages, are on the rise. Urban Airship, which powers push notifications for more than 60,000 apps, said it took in as much revenue in the first quarter of this year as it did in all of 2011.
Watch out, Zynga and Electronic Arts. When it comes to casual mobile gaming, top brands like Mentos, Pepsi and Red Bull have your players in their sights.
When Gilt Groupe co-founders Alexis Maybank and Alexandra Wilkis Wilson opened the virtual doors to their online flash sale site in 2007, they were thrilled to sell $9,565 in high-fashion fare on their first day.
When a company calls itself FreeMonee, you've got to be at least a little suspicious, right? Jim Taschetta, the company's CMO, joked that even he was a bit skeptical when he joined the firm a few years ago, but ultimately decided that FreeMonee's promise was so compelling it deserved its provocative name.