Kevin Bobowski

Time for Brands to Build Their Own Social Sites

Facebook, Twitter and Instagram shouldn't control your customer relationships

Social networks have grown rapidly and gained genuine market power in a world where social conversations have become the new global information currency. But there is no guarantee that social media…

The Second Screen Super Bowl

Brands bet big on hashtags to convert television viewers into a social media audience

As those $4 million, 30-second ads flash across flatscreen TVs this Super Bowl Sunday, brands that bet big on the final NFL game of the season will be more focused on…