Jude McColgan @JudeMcColgan Jude McColgan is CEO of Localytics. He joined the company in 2017, after more than 20 years in the industry, to drive the continued innovation of the mobile engagement platform and increase the commercialization of the business. GDPR Is Not Enough. A More Active Role Needs to Be Taken Regarding Privacy Performance Marketing By Jude McColgan May 23, 2018 Passivity is equal to negligence with consumer data.