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Josh Rabinowitz
Music Goes Commercial

As we ad people slither safely out of an unrelentingly complex year/decade, an unmistakable tipping point has transpired: the concept of "selling out" has been taken over by "selling in." …

December 30, 2009, 12:00 AM EST

Opinion: Music Goes Commercial

As we ad people slither safely out of an unrelentingly complex year/decade, an unmistakable tipping point has transpired: the concept of "selling out" has been taken over by "selling in." …

December 30, 2009, 12:00 AM EST

Has Music Become Devalued as a Branding Tool?

Music, like so much of the content utilized in advertising and branding, is becoming devalued. There are many reasons, perhaps the biggest being that more and more advertising executives have…

September 30, 2009, 12:00 AM EDT

2008 Top 5 Branded Music Initiatives

In 2008, the worlds of music and branding aligned in a unique and resounding way. This resulted in several noteworthy initiatives, partnerships, ventures, etcetera, as well as some incredibly cool…

December 24, 2008, 12:00 AM EST

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