John Consoli
Latin Influence
Convergent TV
If it hasn’t sunk in, you’re thick or, possibly, racist. Either way, you’ve blown a huge opportunity: America is becoming a Latin nation. That’s the headline of the 2010 U.S. [...]
Quick Cancellations Hurting Broadcast Nets?
Convergent TV
Five new broadcast network television shows have been canceled in the first seven weeks of the new TV season and some industry observers are wondering if the networks are pulling [...]
NBCU Says Old Is the New Young
Convergent TV
NBC Universal wants advertisers to know that when it comes to consumer spending based on what they see in television ads, the 55-64 demo is the new 18-34 — or [...]
NBCU: Old Is the New Young
Convergent TV
NBC Universal wants advertisers to know that when it comes to consumer spending based on what they see in television ads, the 55-64 demo is the new 18-34—or it’s just [...]
Fox Won’t Replace Nesvig
Convergent TV
News Corp. won’t replace retiring Fox Broadcasting ad sales president Jon Nesvig, but instead will tap current number twos—Jean Rossi (entertainment sales) and Neil Mulcahy (sports sales)—to oversee their respective [...]
Bessey Talks ‘The Talk’
Convergent TV
When CBS daytime show The Talk premieres on Oct. 18, don’t expect any of the guests to be promoting their books, movies or their own TV shows. And if they [...]
NHL, Stan Lee Create New Generation of Superheroes
Performance Marketing
The National Hockey League has formed a partnership with legendary comic book author Stan Lee that will involve the creation of a new superhero franchise with the goal of getting [...]
NFL Games Breaking Audience Ratings Records
Convergent TV
More people have watched National Football League games on television through the first four weeks of the season than any time in history, according to Nielsen Co. ratings released by [...]
IOC Stalls Rights Talks
Convergent TV
The International Olympic Committee is continuing to delay the start of negotiations for U.S. television rights for the 2014 Winter Games and 2016 Summer Games, which are now not expected [...]
Fox 90 Percent Sold Out of its MLB Postseason Telecasts
Convergent TV
Fox is 90 percent sold out of its post-season baseball telecast advertising inventory with National League Championship Series 30 second commercial spots selling at $225,000 and World Series spots selling [...]