Bob Cox
On Set With Dali
Brand Marketing
It was early in 1974 and the pressure was again on for Wells Rich Greene to come up with new creative for Alka-Seltzer. My partner, Peter Murphy and I were [...]
Tunnel Vision In Detroit
Brand Marketing
ars are boring—car advertising is worse.Is it my imagination, or did someone decree that all cars in commercials and print ads must be painted metallic silver?Okay, Mercedes-Benz kind of owns [...]
Motion Sickness
Brand Marketing
A German commercial for a line of jellies which is thought to be highly entertaining in the homeland is dubbed into English and comes to America. It is not only [...]