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Barry Wacksman

The Shrinking Pie

Nowadays, the importance of digital is a given. Clients and agencies alike are scrambling to build talent and resources to take advantage of this media revolution in our midst. The…

You've Got to Tell to Sell

There are many schisms in the world of marketing: above the line vs. below the line, traditional vs. digital, messaging vs. engagement, and so on. But I think I've uncovered…

Mother of Invention

I hate the term "emerging media." It should be banished from the lexicon of marketing and advertising. My problem isn't with "emerging," it's with the loaded word "media." For the…

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