Barry Wacksman

The Shrinking Pie

Nowadays, the importance of digital is a given. Clients and agencies alike are scrambling to build talent and resources to take advantage of this media revolution in our midst. The […]

You’ve Got to Tell to Sell

There are many schisms in the world of marketing: above the line vs. below the line, traditional vs. digital, messaging vs. engagement, and so on. But I think I’ve uncovered […]

Mother of Invention

I hate the term “emerging media.” It should be banished from the lexicon of marketing and advertising. My problem isn’t with “emerging,” it’s with the loaded word “media.” For the […]