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Anthony Crupi

Auto, Studios Start Upfront

Fox, ABC and The CW sell a chunk of their advance avails as the market pops to life

In the wee small hours of Friday morning, a weary network ad sales executive sent a text to a colleague who, earlier that evening, had pinged him to inquire about…

GM Punts on Super Bowl Buy

Automaker says it cannot justify $4 million unit cost

General Motors has decided to punt on its annual Super Bowl investment, saying the price of admission to this year’s broadcast is simply too high. “We understand the reach the Super…

Tide Suits Up With the NFL

Procter & Gamble brand cleans up with the league’s 32 teams

Procter & Gamble’s Tide is looking to clean up with fans of the National Football League, inking a multiyear sponsorship with the Shield and its 32 franchises. The deal goes into…

Analyst: Auto to Steer Banner Upfront Haul

Increased sales will lead to record windfall in spring bazaar

While client budgets have not been finalized, at least one analyst believes that a surge in auto sales will lead to a record windfall in this year’s upfront. In a report…

Nothing But Net: March Madness a Winning Investment

College hoops the right stuff for auto brands

Advertisers are putting up big dollars to grab a piece of March Madness, and while the cover charge may be steep, it appears that the spring hoops showcase is well…

TV Weathers the Storm

Broadcast, cable control half of the $144 billion media market

If you can keep your head when all about you are losing theirs, you may be a television ad sales executive. According to a new report from Kantar Media, TV stood…

Cheaper by the Dozen: TVB Challenges Broadcast Efficiencies

Spot TV a better value than national scatter

Local spot TV appears to offer quite a bargain when compared to national scatter market pricing, putting the lie to the notion that one-stop shopping is the only way to…

Enterprise Revs Up March Madness Spot

'We Played' ad to run in heavy rotation during hoops tourney

NCAA corporate partner Enterprise Rent-A-Car is gearing up for March Madness, bowing a new 30-second spot featuring employees who were once competitive college athletes. Featuring a roster of more than a…

CBS’ Moonves Eyes $4 Million Super Bowl Spot

Bullish network boss sees record rates for NFL gem

CBS Corp. skipper Les Moonves on Wednesday made a bold prediction about the broadcaster’s Super Bowl prospects, telling investors that his sales team will set an all-time unit cost record…

Super Bowl Ads Generate $11 Million in Free Media Impressions

Kantar Video study sees huge upside in postgame play

Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after…

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