By the time the offer for the pantyhose commercial came in, gridiron god Joe Namath was already well into an agonizing decline. Knees jellied by repeated trauma, left hamstring rolled…
While many network advertising sales executives undoubtedly were relieved to watch 2011 recede in the rearview mirror, the television market’s bumpy road is showing signs of smoothing out. Buyers and sellers…
Northwestern Mutual has brokered a deal through CBS Sports and Turner Sports to become an official corporate partner of the NCAA, representing the life insurance, wealth management and retirement-planning services…
CBS Corp. president and CEO Leslie Moonves last year received $57.7 million in total compensation, a sum that included nearly $8 million in a special cash payment for his “leadership…
Mark Burnett and Brian Terkelsen revolutionized the business of television over a slice and a beer. It was 1993 and Burnett, a former T-shirt hawker on Venice Beach, was looking…
Despite the stubbornly high unemployment rate, the debt crisis in Europe, and deteriorating consumer confidence, the U.S. advertising market over the last several quarters has displayed a breezy sort of…
The 5-foot-7-inch Jacksonville Jaguars running back Maurice Jones-Drew earned the nickname "Pocket Hercules" for his bruising running style, but the diminutive chatterbox can't seem to take a verbal hit. Addressing listeners…
Minutes after the NBA announced the July 1 lockout, Miami Heat guard Dwyane Wade began casting around for a new job. “Any1 hiring?” the seven-time All-Star tweeted, adding that he…
Cars.com on Friday confirmed that it has signed on for NBC’s Super Bowl XLVI roster, purchasing a 30-second spot that will air in the third quarter. With its latest Super Bowl…
A clutch of cable networks was in hot pursuit of a new eight-game NFL TV rights package, but the league has faked its suitors out of their jocks with a…
