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Anthony Crupi
Discovery Gets Ready for Another Record Upfront First-ever scripted projects

On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood. He’s just returned from Chicago, where…

March 31, 2013, 9:45 PM EDT

Broadcast Still Trying to Find the Next Friends Same boring lineup

On the heels of a 2012-13 broadcast television season in which the networks have failed to deliver a runaway hit, the Big Four and the CW are digging deep. But…

March 10, 2013, 11:26 PM EDT

Update: Oscars Ratings Rise 11 Percent Host MacFarlane may get last laugh as ABC’s preliminary deliveries are up

Viewers may have been divided on first-time Oscars host Seth MacFarlane, but the Family Guy auteur appeared to have struck a chord with Nielsen households. According to true fast national data…

February 25, 2013, 3:06 PM EST

Despite Blackout, Super Bowl Scores Record Ratings Niners’ comeback keeps CBS, sponsors in the pink

Despite a 34-minute power outage that left CBS scrambling to impose order in New Orleans, the preliminary ratings suggest that last night’s Super Bowl may be the most-watched in history. According…

February 4, 2013, 1:02 PM EST

Mercedes Revs Up High-Octane Super Bowl Appearance Automaker could reap as much as $16 million in media exposure

With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But…

January 30, 2013, 1:48 PM EST

Super Bowl Buys: It All 'Ads' Up Kantar Media study suggests NFL showcase is a marketer's dream

The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also…

January 14, 2013, 12:58 PM EST

New Title Game Sponsorship Could Cost Up to $35 Million IEG, Kantar clients will pay twice as much to back 2015 college football championship

With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…

January 7, 2013, 5:17 PM EST

TV Takes the Gold in Q3 Broadcast, cable budgets soar on infusion of Olympics, political dollars

Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7…

December 17, 2012, 5:40 PM EST

Analyst: CBS Would Win the C7 Battle Currency shift would funnel ancillary ad sales revenue to Black Rock

After taking a good, long look at TiVo’s set-top-box data as it pertains to prime time broadcast ratings, one influential analyst is of the opinion that Les is more. According to…

December 14, 2012, 5:15 AM EST

CMO Council Report: Marketing Budgets on the Upswing Execs eye big increases in digital spend, while TV growth could slow

While television should once again account for the lion’s share of global marketing spend in 2013, a disproportionate number of executives report that search is a far more effective medium…

December 13, 2012, 12:16 PM EST

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