Facebook Strategic Partnerships Lead for Music and Entertainment Charles Porch talked celebrities, fan engagement, and TV-show promotion with Variety Editor-in-Chief, Digital Andrew Wallenstein at the Variety Entertainment and Technology Summit last week in Marina Del Rey, Calif.
Facebook Exchange Partnerships Manager Josh Butler spoke about the social network's real-time-bidding ad exchange to media buyers, agency trading desks, and brand marketers at OMMA's Real-Time Buying summit in Century City, Calif., last Thursday.
Facebook is launching a new content group to work with the film and television industries, and new products on the way will make non-friend and non-public data more available, which should help films and TV shows become even more social, Manager of Strategic Partner Development Nick Grudin said at the Social TV Summit in Bel-Air, Calif., earlier this month.
Take a close look at Social Gaming Network’s story, and you will see how social games are evolving away from a focus on Facebook-only games. SGN is rising as a multiplatform social game developer, while Facebook-focused Zynga has been declining rapidly. SGN is even hiring the talent that was laid off by Zynga.
YouTube movie trailers, social engagement campaigns and search engine marketing are increasingly critical to movie studios marketing new film releases, according to Google's newly released white paper, which shows how search engine data can be used to predict box office performance.
A Change.org petition that explains the dangers of using Instagram for 13-17 year old users has collected 95% of the signatures needed to send a message to Instagram about protecting the privacy of minors.
Influencer marketing is a hot trend in social media. Read on for expert advice from the Digital Hollywood conference.
Facebook has a perception problem in social television, where Twitter is entertainment's favorite platform.
A startup that creates innovative ways for groups to send money to each other, Akimbo, also enables Facebook users to easily share funds with their friends, with all transfers free of charge and occurring instantly.
Ads on an iPad in Los Angeles on a Tuesday morning are more valuable than ads on a random smart phone at night in Indonesia. Should this guide your app development strategy?