Google Research Shows Potential of Social Marketing at Movie Studios

YouTube movie trailers, social engagement campaigns and search engine marketing are increasingly critical to movie studios marketing new film releases, according to Google's newly released white paper, which shows how search engine data can be used to predict box office performance.

YouTube movie trailers, social engagement campaigns and search engine marketing are increasingly critical to movie studios marketing new film releases, according to Google’s newly released white paper, which shows how search engine data can be used to predict box office performance.

Google’s research also found that movie goers consume an increasing amount of digital information before they buy their tickets.

Social engagement platforms can play a big role in the online advertising picture being painted by Google. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in