Google Research Shows Potential of Social Marketing at Movie Studios

YouTube movie trailers, social engagement campaigns and search engine marketing are increasingly critical to movie studios marketing new film releases, according to Google's newly released white paper, which shows how search engine data can be used to predict box office performance.

YouTube movie trailers, social engagement campaigns and search engine marketing are increasingly critical to movie studios marketing new film releases, according to Google’s newly released white paper, which shows how search engine data can be used to predict box office performance.

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