Michael Shields
Here’s Our Scorecard for the 2013 NewFronts
Performance Marketing
Kid-Friendly Browser KidZui Ramps Up Advertising
Performance Marketing
KidZui, which offers a downloadable kid-friendly Web browser, is ramping up its advertising business. Over the past few months, the San Diego-based company has been testng KidClicks, a new platform [...]
Analyst: Publishers Need Ad Wall to Supplement Pay Wall
Brand Marketing
Forget the pay wall. What Web publishers really need to reinvigorate their business is an ad wall. The concept of an ad wall, according to researcher Scout Analytics, is to [...]
Twitter Ad Rates Skyrocket
Performance Marketing
Twitter is starting to jack up its ad rates. According to Allthingsd.com, Twitter is pulling in $100,000-120,000 per day for its “promoted trends” ad placements—one of a handful of ad [...]