Kristi Faulkner
Madison Avenue Stumbles on the Red Carpet
Brand Marketing
It’s no secret the movie business is in steep decline. Ticket sales are anemic, theaters are bankrupt and audiences are content to idle at home waiting for the DVD to [...]
40 Million Women Scorned
Brand Marketing
Women don’t buy cars or corn chips, drink beer or diet soda, or set up Web sites with URLs. Not according to Super Bowl advertisers who ran ads in last [...]