Jonathan Shapiro
The Expanding Pie
Brand Marketing
The conventional mass media investment model is well known. Produce great creative, develop a media plan, spend the vast majority of your budget on media and hope for the best. In [...]
Jonathan Shapiro
Brand Marketing
The conventional mass media investment model is well known. Produce great creative, develop a media plan, spend the vast majority of your budget on media and hope for the best. In [...]