Inside Mobile Apps

Alt Image Text

LifeStreet Media pays developers more than $125 million in ad revenues

Performance Marketing

Advertising technology company LifeStreet Media today announced its mobile advertising revenue is growing at an annualized rate in excess of 250 percent, and that to date it has has paid [...]

Alt Image Text

Apple reports Chinese Q4 2012 revenues of $5.7 billion — China now 15 percent of Apple’s sales

Performance Marketing

During today’s Q4 2012 earnings call, Apple CEO Tim Cook said the Cupertino, Calif.-based corporation continues to see strong growth in China, reporting the country now accounts for 15 percent [...]

Alt Image Text

App Annie: Newsstand revenues up 400% since launch

Performance Marketing

Since launching Newsstand in Oct. 2011, Apple has seen revenues generated through the service grow by more than 407 percent according to app store analytics provider App Annie. The app analytics [...]

Alt Image Text

Mobile app news roundup: Tapjoy, GREE and the end of 2G

Performance Marketing

Kompu gacha ban hurts Komani’s earnings — The ban on the kompu gacha monetization mechanic has hurt Konami’s Q1 2013 performance quite significantly, reports Dr. Serkan Toto. The company’s social [...]

Alt Image Text

Transmedia entertainment group Saban Brands acquires Zombie Farm developer The Playforge

Performance Marketing

Saban Brands, a transmedia entertainment management group run by Saban Capital, has acquired mobile game developer The Playforge to build on its current and future free-to-play mobile titles. Terms of [...]

Alt Image Text

Live from Google I/O 2012

Performance Marketing

We’re at the Moscone Center in San Francisco, waiting for the keynote to Google’s IO 2012 conference to begin. Refresh for updates as they happen. 9:34: We’ve just been informed the [...]

Alt Image Text

Zynga moves into mobile publishing with Phosphor Games, Clay Jam, Atari and others

Performance Marketing

Zynga is moving into mobile publishing, announcing today it will be working with Atari, Crash Lab, Fat Pebble, Sava Transmedia, and Phosphor Games to release five mobile games within the coming [...]

Alt Image Text

Smartphone & Tablet Games Summit Early Bird Rate Ends Today

Performance Marketing

Editor’s Note: Our sister company, Mediabistro, hosts industry summits that focus on specific verticals. The upcoming Smartphone & Tablet Games Summit features speakers from companies frequently covered on Inside Social [...]

Alt Image Text

E3 roundup: Day 2 in mobile app news

Performance Marketing

PopCap launching Bejeweled Legend in Japan — EA PopCap is launching its first self-published game in Japan with Bejeweled Legend. Available on the GREE network, the game was built by [...]

Alt Image Text

EA Mobile on partnerships, acquisitions, growing pains with Simpsons, Battlefield and Rock Band

Performance Marketing

EA Mobile is in a state of transition following EA’s massive restructuring efforts launched earlier this year. As the company works to bring all its franchises under a unified management [...]