Drew Westen
The Art of the Message
Brand Marketing
To take a more fine-grained look at three of the spots in the JWT survey, I examined two primarily “emotive” ads, Hillary Clinton’s “Proud” and Mitt Romney’s “American Family,” and [...]
Drew Westen
Brand Marketing
To take a more fine-grained look at three of the spots in the JWT survey, I examined two primarily “emotive” ads, Hillary Clinton’s “Proud” and Mitt Romney’s “American Family,” and [...]