Clyde
Weber Shandwick Canada Announced as CANFAR Agency of Record
Performance Marketing
Weber Shandwick Canada has been selected as agency of record for the Canadian Foundation for AIDS Research (CANFAR). The firm will work pro-bono with CANFAR in a public relations capacity [...]
Marketing, PR Kickoff for the Chevrolet Cruze Begins Today
Performance Marketing
The Cruze is news. Today marks the “marketing and public relations rollout” of the new Chevrolet Cruze, Youngstown’s Business Journal reports. The fanfare begins with a national television advertising campaign [...]
Reading Between the Sofas: Marian Salzman on the Oval Office’s New Additions
Performance Marketing
Marian Salzman, president of Euro RSCG Worldwide PR, North America, was among the expert voices pulled in to a New York Times article on the Oval Office’s “makeover.” Here’s what [...]
PR Magic Button to Repair Barber Image?
Performance Marketing
The New York Post reports former NFL running back Tiki Barber has hired 5WPR “to help change the perception of his affair with Johnson.” They mean TV intern Traci Johnson, [...]
Revolving Door: 9.2
Performance Marketing
Here are this week’s PR and media highlights from mediabistro’s Revolving Door Newsletter: Michael Shear has been named reporter at The New York Times. He had been White House reporter [...]
More Threads Unravel For American Apparel: Employee Found Dead
Performance Marketing
American Apparel employee Danarichie Lyndon Sindo was found dead in a fifth-floor restroom yesterday, Gawker reports. The 44-year-old Philippines native’s death is the latest bad news to hit American Apparel, [...]
How to Handle the Pope’s PR
Performance Marketing
With the Pope’s trip to Britain on the horizon, the Guardian takes a look at Benedict XVI’s press team and what it’s up against when it comes to pushing out [...]
Social Media: Impact’s NOT Just About How Many Friends You Have
Performance Marketing
A new study out of the City College of New York on how information (and infectious diseases) spread across networks suggests it’s not just about how many “friends” you have. [...]
Former Ford PR Pro Stanley Drall Dies at 87
Performance Marketing
Former Ford PR manager Stanley Drall died at 87 on Thursday. Drall started with Ford out of high school and earned 90 cents an hour in his first job there, [...]
What’s Reputation Got to do With it?
Performance Marketing
There’s no ignoring what people say about a company these days. And that makes reputation more important than ever. A Forbes article explains the importance of tying products and services [...]