Bob Ravasio
Life After Television
Brand Marketing
In most categories, market share can no longer be built effectively through TV advertising.Heretical? Perhaps, since TV ad spending is $40 billion a year. But we’re not saying TV isn’t [...]
Bob Ravasio
Brand Marketing
In most categories, market share can no longer be built effectively through TV advertising.Heretical? Perhaps, since TV ad spending is $40 billion a year. But we’re not saying TV isn’t [...]