Barbara Ling

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3 simple business steps to prepare for the 5 billion additional mobile phone Facebook users thundering your way

Performance Marketing

They’re coming. All 5 billion of them. Are you ready? Facebook and six other companies — Ericsson, MediaTek, Nokia, Opera, Qualcomm, and Samsung — just announced that they are looking [...]

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What does Facebook’s potential mobile payment platform mean for businesses & consumers?

Performance Marketing

Ever see your friends’ birthdays appear in your Facebook notifications … and then see an offer to buy a Starbucks card as a gift? You know how simple that is [...]

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Bye, bye SEO? Make Facebook optimization, Story Bumping and Last Actor work for you today

Performance Marketing

On Tuesday, Facebook announced it has rolled out changes to the site’s News Feed algorithm. If you’re serious about increasing engagement with Facebook, these are 2 concepts you need to [...]

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1 powerful tactic allows businesses to take advantage of Facebook’s new mobile game publishing platform today

Performance Marketing

After announcing that 41 percent of its advertising revenue was due to mobile efforts, Facebook took the next logical step of mobile advertising by announcing it will now assist developers [...]

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18 million obvious secrets about Facebook business pages you need to know today

Performance Marketing

During Facebook’s second quarter earnings call, Facebook Chief Operating Officer Sheryl Sandberg announced there are about 18 million business pages on Facebook and 1 million are being added every *month*. [...]

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Facebook users rally against controversial Rolling Stone cover

Performance Marketing

On Wednesday, July 17, Rolling Stone magazine revealed that the Boston Marathon bomber suspect was the cover choice for their latest magazine issue. Shortly after, Facebook community outrage violently expressed [...]