Network BBDO Takes Radio Grand Prix With Creepy Mercedes Ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Network BBDO in Johannesburg, South Africa, has won the Radio Grand Prix at the 2011 Cannes Lions for a set of creepy-comic ads promoting Mercedes-Benz's accident avoidance features.

     The narrators of the three spots are drivers who've been in car accidents, and now find themselves being hounded by the weird, lonely people they ran into. The message being: You want to avoid accidents partly because you want to avoid potential stalkers.

     The scripts are wonderfully absurd, with crazy little stalker-y details.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in