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CHICAGO MDC Partners’ Zig is expanding into the United States via the purchase of independent Hadrian’s Wall here, the agencies confirmed.
Hadrian’s Wall will be renamed Zig and its principals, Steve Carli and Kevin Lynch, will take partnership positions leading the Chicago office.
Said Zig president Andy Macaulay, “Both agencies have amazing staffs. I’m confident that it will be a seamless transition.”
Macaulay and creatives Elspeth Lynn and Lorraine Tao founded Toronto-based Zig in 1999. The agency, creatively focused and espousing a media-neutral philosophy, has a client roster that includes Best Buy, Ikea, Molson, Unilever and Virgin Mobile.
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