Newly Reinstalled CEO Vick Leads Successful Bid Over BBDO
NEW YORK–Young & Rubicam has bested BBDO to land the $100 million corporate-image account of Computer Associates Interna-tional, sources said last week.
The selection came after two weeks of compensation negotiations between the Islandia, N.Y., client and the two New York shops.
The two emerged as finalists after pitches by four agencies last month [Adweek, June 4]. The other shops were DDB Worldwide and D’Arcy Masius Benton & Bowles.
Y&R’s pitch was steered by newly reinstalled CEO Ed Vick. Y&R and a client representative declined comment.
The software company was seeking a full-service agency with global reach and expertise in corporate branding and business-to-business communications [Adweek, May 15]. In particular, Computer Associates touts its ability to build, maintain and secure e-businesses.
Previous ads, from Schell Mullaney, were limited to the U.S. market and used the tagline “Software that thinks.”
Separately, Y&R won international duties for Pennzoil-Quaker State International, a consolidated account with billings estimated at $25 million. The selection came after a review that included Saatchi & Saatchi and Leo Burnett, sources said.
That account, which includes media duties, will be managed by Matt Asinari, global senior partner in New York. Previously, the business was split regionally among several shops.
The wins came a week after Y&R landed the $30 million integrated account of the Direct Marketing Association. Other recent wins include Roche Laboratories’ Xenical ($80 million) and Balance Bar ($30-40 million). The new business arrives as the agency rebounds from the loss of Citibank’s U.S. ad duties, the U.S. Army and H&R Block, which was handled by its Chicago office. (Two shops remain in the running for Citibank: TBWA\Chiat\Day and Fallon. Each met again last week with bank executives, sources said.)
Separately, Y&R Inc. this week is expected to announce its second quarter earnings.
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