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LOS ANGELES Land Rover North America today breaks a 30-second TV spot for its Range Rover model that highlights the luxury of the vehicle’s interior.
Created by WPP Group’s Young & Rubicam in Irvine, Calif., and filmed in Northern Italy, the spot shows two college-age guys hitchhiking in the snow. One says that he has decided to major in ceramics, and waxes philosophical about making plates. An Italian couple in a Range Rover picks up the twosome and as they admire the interior, the would-be artisan instead contemplates minoring in ceramics.
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