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The Young & Rubicam Advertising family just got bigger, with the arrival of its most recent acquisition, technology marketing agency SicolaMartin.
SicolaMartin will keep its name and remain based in Austin, Texas. Execs from both companies called the purchase, which was formally announced last week, a “win-win.”
“Y&R offers a global launch pad,” said Pete Hayes, SicolaMartin’s vp of business development. Hayes said his company has been looking to expand its reach. “This opens up the global market to us.”
According
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