Y&R Begins Quest for Worldwide CD

New YORK—Young & Rubicam has begun a search to replace Ted Bell, the agency’s worldwide creative director since 1993.

Bell, 53, took a leave of absence earlier this year to pursue other interests, including writing [Adweek, May 29]. More recently, Bell, who now lives in Palm Beach, Fla., confirmed that he would not return.

The mission of the new worldwide creative director: Raise the level of creativity at Y&R’s 339 offices across the globe and contribute to global new-business efforts, according to agency president Linda Srere, who is leading the search.

“We need this position because we need to make the work better,” Srere said.