YouTube’s 10 Most-Watched Ads in March

1

Doritos ‘Now or Never SXSW 2013’

Creative Agency: Goodby, Silverstein & Partners
Media: OMD
Upload date: 3/15/13
Views: 829,935



—View counts as of April 5. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

2

Anti-Defamation League ‘Imagine a World Without Hate’

Creative Agency: Publicis Kaplan Thaler
Media: Publicis Kaplan Thaler, Anti-Defamation League
Upload date: 3/20/13
Views: 979,145



—View counts as of April 5. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

3

ESPN ‘Kid President NCAA Tournament Bracket 2013’

Creative Agency: ESPN, Online Productions, Bluefoot Entertainment, and Soul Pancake
Media: Starcom
Upload date: 3/20/13
Views: 1,038,000



—View counts as of April 5. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

4

Chevrolet ‘Milk Run’

Creative Agency: Commonwealth
Media: Carat
Upload date: 3/12/13
Views: 1,183,453



—View counts as of April 5. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

5

Samsung ‘UNPACKED Part 2’

Creative Agency: Cheil
Media: Starcom
Upload date: 3/11/13
Views: 1,883,577



—View counts as of April 5. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

6

Marie Callender’s and Healthy Choice ‘Discover the Future of Frozen Foods’

Creative Agency: ConAgra Foods, Ketchum, Denno Productions
Media: Spark Communications
Upload date: 3/11/13
Views: 2,584,472



—View counts as of April 5. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

7

Adidas ‘Unite All Originals’

Creative Agency: Sid Lee
Media: Carat
Upload date: 3/5/13
Views: 3,386,960



—View counts as of April 5. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

8

EA Sports/Tiger Woods PGA Tour 14 ‘The Rumble’

Creative Agency: Heat
Media: Wieden + Kennedy
Upload date: 3/25/13
Views: 3,852,674



—View counts as of April 5. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

9

Samsung ‘Introducing Galaxy S4’

Creative Agency: Cheil
Media: Starcom
Upload date: 3/14/13
Views: 7,600,437



—View counts as of April 5. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.

10

Pepsi MAX ‘Test Drive’

Creative Agency: TBWA\Chiat\Day
Media: OMD
Upload date: 3/12/13
Views: 33,082,759



—View counts as of April 5. To be eligible, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views.