YouTube Crowns Its Ad of the Decade

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Celebrities taking selfies is a hallmark of the modern entertainment age. And in the end, even "The Force" is powerless to stop it.

Turkish Airlines' "Kobe vs. Messi: The Selfie Shootout" commercial from 2013 ran away with the public vote and has been named ad of the decade by YouTube, as part of its 10th anniversary celebrations. The runner-up was Volkswagen's beloved 2011 Super Bowl spot "The Force," with a mini Darth Vader bending a Passat to his will.

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