Yoga Is Replacing Coffee and Happy Hour as the SXSW Meetup of Choice

Branded networking, now with namaste

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Forget a quick caffeinated meeting with your potential clients. This year more than ever, many brands are introducing themselves to South by Southwest Interactive attendees by way of yoga.

"Yoga asks the right questions," YouTube yoga guru Adriene Mishler explained via email. '"What do you need?'" and "'How are we going to nurture that?'" Whether you need a pick me up, a spiritual connect, to burn some steam, to stretch, to strengthen, to laugh, to dance, to be still – yoga has your back."'

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