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BOSTON Seeking to broaden its service offering, Young & Laramore has launched a public relations division with PR veteran Cathy Yingling as managing director.
She joins the independent shop in Indianapolis from the PR operation of Chicago-based Cramer-Krasselt, where she was a vp and worked with clients such as CareerBuilder.com (which recently split with CK) and United’s Ted Airlines, among others.
Her expertise includes new product launches, brand repositioning, cause-related marketing and generating buzz via grassroots efforts, viral pushes and non-traditional media.
“Y&L
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