Y&L To Drop Out of Indy Awards

Young & Laramore, which for more than a decade has dominated the Indianapolis Addy awards, will no longer participate in the competition, choosing instead to focus on national award shows.

“Our decision is consistent with our goal to make Indianapolis more recognized as a creative destination,” said Y&L president Paul Knapp. “How do we do that, win 100 Addys (or concentrate on) several national shows?

“It’s time to change our strategy to be better known nationally for our creative abilities.”

This past Addys season the shop won a record 79 awards, breaking its previous record of 39 wins.

While Knapp had no criticisms about the Addys, he said the agency’s limited resources would be better spent on national competitions such as the One Show held in New York and The Graphis, an international communications design magazine that features winners in special editions of its publication.

The Advertising Club of Indianapolis, which runs the Addys, expressed dismay with the agency’s decision, and noted that local winners do go on to the American Advertising Federation’s national show in June.

“I don’t understand their reasoning,” said Ted Austin, first vice president of the advertising club. “I’m disappointed, but I’m not that concerned. It will open opportunities for other agencies.”

Out of the roughly 1,000 entries from 66 shops, for example, Y&L submitted more than 100, well beyond any other entrant, Austin said.

Last week, Y&L sent a letter to clients explaining its decision to abandon the Addys.