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FOR THIS YEAR’S UPFRONT, DO YOU PLAN TO SPEND MORE, LESS OR THE SAME AS LAST YEAR?
While advertisers’ plans for the upfront do not indicate a surge of confidence, neither do they signal a dramatic retreat. The majority are planning to take the same cautious and conservative approach that most advertisers have followed since the ad recession began in 2001, with 59 percent of respondents indicating that they would spend the same in the upfront this year as they did last year.
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