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“Hi, I’m obviously Burt Reynolds,” the great toupeed one says by way of introduction in this TV spot promoting “You’re in the Movies,” a new X-Box game that puts players in leading roles in their own action films and on movie sets.Throughout the T.A.G.-created integrated campaign, (TV, print, long form video, banner ads on entertainment sites) Burt, who’s been known to “scrape by on raw talent and fairly rugged good looks,” as he puts it, acts as our guide.
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