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NEW YORK WPP Group’s Wunderman said it has appointed Alexei Orlov vice chairman, a new position, effective immediately. He had been president and COO of the shop’s global Ford group.
Orlov will relocate to New York from London and add responsibilities for the agency’s North American Lincoln Mercury business, as well as oversight for automotive operations in Latin America.
Orlov was already responsible for Wunderman’s global efforts on the Ford, Jaguar, Land Rover, Volvo and Mazda brands.
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