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Changes Name to LAAAA; Reorganizes to Better Help Members
LOS ANGELES–As many in Hollywood do when they reach middle age, the Western States Advertising Agencies Association is getting a facelift.
The organization, founded more than 50 years ago, is reinventing itself, starting with its name. It will now be known as the Los Angeles Advertising Agencies Association, which better describes the group’s focus, according to its leaders.
“The name change is something we’ve wrestled with for years,” said John Crosson, president of the L.A.-based
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