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NEW YORK Wrangler has unveiled a promotion dangling a chance to win a trip around a Nascar racetrack with Wrangler pitchman Dale Earnhardt Jr.
Wrangler will tag TV, print and radio ads during the promotion, directing consumers on how they can win.
The Greensboro, N.C.-based apparel company, a unit of VFCorp., spends about $35 million annually on ads. Independent Toth Brand Imaging in Concord, Mass., crafts campaigns for Wrangler with the tagline “Real. Comfortable. Jeans.”
Ads are slated to run on ESPN’s SportsCenter, the Discovery Channel, Spike TV and other cable channels.
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