The World’s Best Outdoor Ads, 2012-13

1

Grand Prix: IBM (1 of 3)

Agency: Ogilvy & Mather, Paris
Three billboards functioned as a bench, a shelter and a ramp over stairs—small improvements to the cityscape that serve as a metaphor for IBM's larger effort to make cities smarter through technology.

2

Grand Prix: IBM (2 of 3)

Agency: Ogilvy & Mather, Paris
Three billboards functioned as a bench, a shelter and a ramp over stairs—small improvements to the cityscape that serve as a metaphor for IBM's larger effort to make cities smarter through technology.

3

Grand Prix: IBM (3 of 3)

Agency: Ogilvy & Mather, Paris
Three billboards functioned as a bench, a shelter and a ramp over stairs—small improvements to the cityscape that serve as a metaphor for IBM's larger effort to make cities smarter through technology.

4

Gold Lion: Stihl (1 of 2)

Agency: Publicis, Brussels, Belgium
Who needs arm muscles when you've got a Stihl chain saw?

5

Gold Lion: Stihl (2 of 2)

Agency: Publicis, Brussels, Belgium
Who needs arm muscles when you've got a Stihl chain saw?

6

Gold Lion: Evian (1 of 5)

Agency: BETC, Paris
These adult and baby portraits were placed on the opposite sides of train platforms—a mirror effect that let them stare each other down.

7

Gold Lion: Evian (2 of 5)

Agency: BETC, Paris
These adult and baby portraits were placed on the opposite sides of train platforms—a mirror effect that let them stare each other down.

8

Gold Lion: Evian (3 of 5)

Agency: BETC, Paris
These adult and baby portraits were placed on the opposite sides of train platforms—a mirror effect that let them stare each other down.

9

Gold Lion: Evian (4 of 5)

Agency: BETC, Paris
These adult and baby portraits were placed on the opposite sides of train platforms—a mirror effect that let them stare each other down.

10

Gold Lion: Evian (5 of 5)

Agency: BETC, Paris
These adult and baby portraits were placed on the opposite sides of train platforms—a mirror effect that let them stare each other down.

11

Gold Lion: Metro Trains (1 of 8)

Agency: McCann, Melbourne, Australia
The print component of the five-Grand-Prix-winning "Dumb Ways to Die" train-safety campaign.

12

Gold Lion: Metro Trains (2 of 8)

Agency: McCann, Melbourne, Australia
The print component of the five-Grand-Prix-winning "Dumb Ways to Die" train-safety campaign.

13

Gold Lion: Metro Trains (3 of 8)

Agency: McCann, Melbourne, Australia
The print component of the five-Grand-Prix-winning "Dumb Ways to Die" train-safety campaign.

14

Gold Lion: Metro Trains (4 of 8)

Agency: McCann, Melbourne, Australia
The print component of the five-Grand-Prix-winning "Dumb Ways to Die" train-safety campaign.

15

Gold Lion: Metro Trains (5 of 8)

Agency: McCann, Melbourne, Australia
The print component of the five-Grand-Prix-winning "Dumb Ways to Die" train-safety campaign.

16

Gold Lion: Metro Trains (6 of 8)

Agency: McCann, Melbourne, Australia
The print component of the five-Grand-Prix-winning "Dumb Ways to Die" train-safety campaign.

17

Gold Lion: Metro Trains (7 of 8)

Agency: McCann, Melbourne, Australia
The print component of the five-Grand-Prix-winning "Dumb Ways to Die" train-safety campaign.

18

Gold Lion: Metro Trains (8 of 8)

Agency: McCann, Melbourne, Australia
The print component of the five-Grand-Prix-winning "Dumb Ways to Die" train-safety campaign.

19

Gold Lion: University of Engineering and Technology

Agency: Mayo Draftfcb, Lima, Peru
This billboard harvests humidity from the air and converts it into safe, clean drinking water in the parched areas around Lima. The campaign also won Adweek's first Project Isaac Gravity award honoring inventive work in media, marketing, advertising and technology.

20

Gold Lion: Schick (1 of 4)

Agency: JWT, Manila, Philippines
Minimalist posters showed the various iconic facial-hair looks you can get with Schick Exacta razors.

21

Gold Lion: Schick (2 of 4)

Agency: JWT, Manila, Philippines
Minimalist posters showed the various iconic facial-hair looks you can get with Schick Exacta razors.

22

Gold Lion: Schick (3 of 4)

Agency: JWT, Manila, Philippines
Minimalist posters showed the various iconic facial-hair looks you can get with Schick Exacta razors.

23

Gold Lion: Schick (4 of 4)

Agency: JWT, Manila, Philippines
Minimalist posters showed the various iconic facial-hair looks you can get with Schick Exacta razors.

24

Gold Lion: Harvey Nichols

Agency: Y&R, Dubai
A giant flock of pelicans gathers around a single fish to advertise a sale at the clothing store. Better be ready to fight. Great art direction on this one. The ad won a gold in Press as well.

25

Gold Lion: Expedia (1 of 8)

Agency: Ogilvy & Mather, London
This campaign turned official airport initials on luggage tags into amusing headlines.

26

Gold Lion: Expedia (2 of 8)

Agency: Ogilvy & Mather, London
This campaign turned official airport initials on luggage tags into amusing headlines.

27

Gold Lion: Expedia (3 of 8)

Agency: Ogilvy & Mather, London
This campaign turned official airport initials on luggage tags into amusing headlines.

28

Gold Lion: Expedia (4 of 8)

Agency: Ogilvy & Mather, London
This campaign turned official airport initials on luggage tags into amusing headlines.

29

Gold Lion: Expedia (5 of 8)

Agency: Ogilvy & Mather, London
This campaign turned official airport initials on luggage tags into amusing headlines.

30

Gold Lion: Expedia (6 of 8)

Agency: Ogilvy & Mather, London
This campaign turned official airport initials on luggage tags into amusing headlines.

31

Gold Lion: Expedia (7 of 8)

Agency: Ogilvy & Mather, London
This campaign turned official airport initials on luggage tags into amusing headlines.

32

Gold Lion: Expedia (8 of 8)

Agency: Ogilvy & Mather, London
This campaign turned official airport initials on luggage tags into amusing headlines.

33

Gold Lion: Westdeutsche Lotterie (1 of 5)

Agency: BBDO, Düsseldorf
These clever ads, promoting a grid scratch-off game, gave viewers of glimpse of how their mundane lives could suddenly become anything but.

34

Gold Lion: Westdeutsche Lotterie (2 of 5)

Agency: BBDO, Düsseldorf
These clever ads, promoting a grid scratch-off game, gave viewers of glimpse of how their mundane lives could suddenly become anything but.

35

Gold Lion: Westdeutsche Lotterie (3 of 5)

Agency: BBDO, Düsseldorf
These clever ads, promoting a grid scratch-off game, gave viewers of glimpse of how their mundane lives could suddenly become anything but.

36

Gold Lion: Westdeutsche Lotterie (4 of 5)

Agency: BBDO, Düsseldorf
These clever ads, promoting a grid scratch-off game, gave viewers of glimpse of how their mundane lives could suddenly become anything but.

37

Gold Lion: Westdeutsche Lotterie (5 of 5)

Agency: BBDO, Düsseldorf
These clever ads, promoting a grid scratch-off game, gave viewers of glimpse of how their mundane lives could suddenly become anything but.

38

Gold Lion: TNT

Agency: Duval Guillaume Modem, Antwerp, Belgium
Drama is about to begin in this amusing ad, part of a series.

39

Gold Lion: Ecofill (1 of 4)

Agency: Ogilvy & Mather, Bogotá, Colombia
Images take on radically different meanings when missing one of the CMYK colors in these ads for ink cartidges.

40

Gold Lion: Ecofill (2 of 4)

Agency: Ogilvy & Mather, Bogotá, Colombia
Images take on radically different meanings when missing one of the CMYK colors in these ads for ink cartidges.

41

Gold Lion: Ecofill (3 of 4)

Agency: Ogilvy & Mather, Bogotá, Colombia
Images take on radically different meanings when missing one of the CMYK colors in these ads for ink cartidges.

42

Gold Lion: Ecofill (4 of 4)

Agency: Ogilvy & Mather, Bogotá, Colombia
Images take on radically different meanings when missing one of the CMYK colors in these ads for ink cartidges.

43

Gold Lion: L’Oréal (1 of 4)

Agency: McCann, Singapore
Use Revitalift cream, and don't resort to hanging upside down to get that younger look.

44

Gold Lion: L’Oréal (2 of 4)

Agency: McCann, Singapore
Use Revitalift cream, and don't resort to hanging upside down to get that younger look.

45

Gold Lion: L’Oréal (3 of 4)

Agency: McCann, Singapore
Use Revitalift cream, and don't resort to hanging upside down to get that younger look.

46

Gold Lion: L’Oréal (4 of 4)

Agency: McCann, Singapore
Use Revitalift cream, and don't resort to hanging upside down to get that younger look.

47

Gold Lion: Ray-Ban (1 of 3)

Agency: Marcel, Paris
A streaker, a rodeo cowboy and a photojournalist embrace life to the fullest and extend the brand's "Never hide" positioning.

48

Gold Lion: Ray-Ban (2 of 3)

Agency: Marcel, Paris
A streaker, a rodeo cowboy and a photojournalist embrace life to the fullest and extend the brand's "Never hide" positioning.

49

Gold Lion: Ray-Ban (3 of 3)

Agency: Marcel, Paris
A streaker, a rodeo cowboy and a photojournalist embrace life to the fullest and extend the brand's "Never hide" positioning.

50

Gold Lion: Sharpie (1 of 3)

Agency: Draftfcb, Chicago
How precise are Sharpie's Ultra Fine Point markers? You can use them to doodle on microscopic organisms.

51

Gold Lion: Sharpie (2 of 3)

Agency: Draftfcb, Chicago
How precise are Sharpie's Ultra Fine Point markers? You can use them to doodle on microscopic organisms.

52

Gold Lion: Sharpie (3 of 3)

Agency: Draftfcb, Chicago
How precise are Sharpie's Ultra Fine Point markers? You can use them to doodle on microscopic organisms.

53

Gold Lion: Pedigree (1 of 3)

Agency: AlmapBBDO, São Paulo, Brazil
Loneliness is swiftly eradicated in these nice, understated ads.

54

Gold Lion: Pedigree (2 of 3)

Agency: AlmapBBDO, São Paulo, Brazil
Loneliness is swiftly eradicated in these nice, understated ads.

55

Gold Lion: Pedigree (3 of 3)

Agency: AlmapBBDO, São Paulo, Brazil
Loneliness is swiftly eradicated in these nice, understated ads.

56

Gold Lion: Bancolombia (1 of 3)

Agency: DDB, Bogotá, Colombia
It's only a matter of time until disaster strikes in these ads for home, car and property insurance.

57

Gold Lion: Bancolombia (2 of 3)

Agency: DDB, Bogotá, Colombia
It's only a matter of time until disaster strikes in these ads for home, car and property insurance.

58

Gold Lion: Bancolombia (3 of 3)

Agency: DDB, Bogotá, Colombia
It's only a matter of time until disaster strikes in these ads for home, car and property insurance.

59

Gold Lion: Berlitz (1 of 2)

Agency: Hakuhodo, Jakarta, Indonesia
"Speak like a native," proclaimed these crazy ads for Berlitz, a "global education company."

60

Gold Lion: Berlitz (2 of 2)

Agency: Hakuhodo, Jakarta, Indonesia
"Speak like a native," proclaimed these crazy ads for Berlitz, a "global education company."

61

2 Gold Lions: Times of India (1 of 3)

Agency: Taproot India, Mumbai
Portraits of farmers who hanged themselves out of desperation were offered for sale, with proceeds going to help their families. "Hang me again," the copy said of the portraits. The campaign also won gold in Press.

62

2 Gold Lions: Times of India (2 of 3)

Agency: Taproot India, Mumbai
Portraits of farmers who hanged themselves out of desperation were offered for sale, with proceeds going to help their families. "Hang me again," the copy said of the portraits. The campaign also won gold in Press.

63

2 Gold Lions: Times of India (3 of 3)

Agency: Taproot India, Mumbai
Portraits of farmers who hanged themselves out of desperation were offered for sale, with proceeds going to help their families. "Hang me again," the copy said of the portraits. The campaign also won gold in Press.

64

Gold Lion: Amnesty International

Agency: DDB, San Juan, Puerto Rico
Images of the final meals of five innocent men executed in the U.S. were placed on cafeteria trays—to build opposition to the death penalty.

[brightcove id="2515782742001"]

65

Gold Lion: Vodafone

Agency: JWT, Cairo
Vodafone gave its new micro-recharge cards to small shops and encouraged the owners to give them away in place of small change.
[brightcove id="2515639358001"]

66

Gold Lion: Sport Club Recife

Agency: Ogilvy & Mather, São Paulo, Brazil
This organ-donor campaign targeted supporters of Sport Club Recife, known to be among the most passionate in soccer-rabid Brazil. Real patients on actual transplant waiting lists made their appeal to the fans directly—promising to keep their hearts beating for the team even after death. The work won the Grand Prix in Promo & Activitation.

[brightcove id="2515826119001"]

67

Gold Lion: Hemoba/Esporte Clube Vitória

Agency: Leo Burnett Tailor Made, São Paulo, Brazil
A soccer team removed the red from its jerseys. The color gradually returned only as fans began donating blood.
[brightcove id="2515842946001"]

68

Gold Lion: La Voz

Agency: Ogilvy & Mather, Buenos Aires, Argentina
Crashed cars found a second life as highway safety signs in this campaign.

[brightcove id="2515826123001"]

69

Gold Lion: Toyota

Agency: Saatchi & Saatchi, Los Angeles
How powerful is the Toyota Tundra? Powerful enough to pull the Space Shuttle.

[brightcove id="2515616791001"]

70

Gold Lion: Swiss Life (1 of 6)

Agency: Leo Burnett, Zürich, Switzerland
Sentences flip their meaning halfway through, underscoring the unpredictability of life in these financial-planning ads.

71

Gold Lion: Swiss Life (2 of 6)

Agency: Leo Burnett, Zürich, Switzerland
Sentences flip their meaning halfway through, underscoring the unpredictability of life in these financial-planning ads.

72

Gold Lion: Swiss Life (3 of 6)

Agency: Leo Burnett, Zürich, Switzerland
Sentences flip their meaning halfway through, underscoring the unpredictability of life in these financial-planning ads.

73

Gold Lion: Swiss Life (4 of 6)

Agency: Leo Burnett, Zürich, Switzerland
Sentences flip their meaning halfway through, underscoring the unpredictability of life in these financial-planning ads.

74

Gold Lion: Swiss Life (5 of 6)

Agency: Leo Burnett, Zürich, Switzerland
Sentences flip their meaning halfway through, underscoring the unpredictability of life in these financial-planning ads.

75

Gold Lion: Swiss Life (6 of 6)

Agency: Leo Burnett, Zürich, Switzerland
Sentences flip their meaning halfway through, underscoring the unpredictability of life in these financial-planning ads.