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Advertising: Having been supplanted by the trendier “communications” as the generic term for commercial speech, this word was last seen at a lexical retirement community in Boca, playing shuffleboard with hi-fi, trousers, Davenport and Negro.
Brand equity: Like the Argentine currency, a term whose worth has been so devalued through overuse that it has no brand equity left.
Consulting: An entire industry predicated on the safe assumption that no one will have the courage to say, “I don’t get it.”
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