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Legendary Hoops Coach Lends Inspiration to Adidas’ UCLA Ads
LOS ANGELES–Legendary college basketball coach John Wooden is bringing his near-mythical powers of inspiration to advertising.
The beloved former UCLA coach, now retired and in his eighties, is the focus of WongDoody’s new campaign for Adidas America in partnership with the prestigious Los Angeles university.
The ads feature Wooden as a mystical, all-knowing symbol of UCLA spirit. TV spots show the women’s water polo team, a cheerleading squad and a runner battling adversity with help from his wisdom and spirit.
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