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Cincinnati Kid Specialist Shop Playing With Its First Toy Account
CHICAGO–In winning its first toy account, WonderGroup continues its success specializing in kids marketing.
The Cincinnati agency was recently named agency of record for Toymax International, Plainview, N.Y., besting three undisclosed New York shops for the $8-10 million account.
Amy Weltman, Toymax vice president of marketing, cited the shop’s experience and understanding of the youth market in awarding the account.
“I thought the quality of the work and what we would be getting was worth the distance [between the companies’ respective headquarters],” she said.
WonderGroup will provide advertising and market analysis to assist with product development and positioning.
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