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By Angela Dawson
LOS ANGELES–After nine months at Ground Zero, SegaSoft has shifted the personal computer games portion of its estimated $10 million account to Wolfe/Doyle in San Francisco. Ground Zero in Santa Monica, Calif., will continue to handle advertising for the Redwood City, Calif., company’s Internet-based games.
Wolfe/Doyle won the account planning, creative and media responsibilities for all of SegaSoft’s PC game titles without a review.
‘We hired Wolfe/Doyle for their ability to produce spectacular creative work under extremely tight deadlines,’ said Lori Von Rueden, SegaSoft’s recently hired director of marketing.
The agency previously worked with Von Rueden on PC game advertising when she was at Psygnosis, a division of Sony.
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