Wizards Fan Hometown Loyalties

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.




Work Introduces 2 TV Spots for NBA Team
ATLANTA–“Fight,” a new television spot for the Washington Wizards from Work, claims rooting for the National Basketball Association team promotes harmony.
In the 30-second ad, two men–one black, one white–bump into each other in a crowded bar. One man’s beer is spilled on the other. They begin arguing with increasing furor. Finally, one suggests they take it outside. The other patrons follow them out in what looks like it will be a melee.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in